20 years leading and building
creative teams across product, brand,
and physical spaces.
Diagnose the problems,
assemble the team,
and ship the work.
People, process, product —
in that order.
Most effective
working with businesses
launching, scaling, or pivoting.
Selected Work
AND NOW, SOME CASE STUDIES
DIRECTOR,
PRODUCT CREATIVE
MESSENGER PRODUCT REPOSITIONING
Find the essence of a product used by a billion people.
Then build the visual identity to carry it everywhere — icon,
glyph, and illustration system. The foundation every brand
touchpoint after was built on.
PRODUCT /
BRAND /
CREATIVE
DIRECTOR
UNITED THERAPEUTICS UNISPHERE
Give the largest net-zero commercial building
in the US a personality and a voice. A 40-foot kinetic light
sculpture renders the Unisphere’s energy use in real time; a
120-foot interactive visualization lets people dig into the
details; sculptures and supergraphics carry it through the
rest of the building — all of it permanent.
PRODUCT /
BRAND /
SPACE /
DIRECTOR,
PRODUCT CREATIVE
META PRODUCT CREATIVE
Build self-expression into the product itself — themes, AR
effects, avatars, and stickers, from PRD to smoke test to
global rollout. More ways to say something a message can’t.
PRODUCT /
CREATIVE
DIRECTOR
GOOGLE DEEP CITY
Turn Google’s data into something you can walk into. Three
rooms inside their New York headquarters where voice and
movement render live into spaces that are never the same
twice. An FWA-winning permanent installation.
BRAND /
SPACE /
CREATIVE DIRECTOR
SAELO BRAND CREATION
A premium med spa inspired by Seoul, built from the ground
up in San Francisco. Name, identity, photography, signage,
space, and site — one brand, carried through everything a
client touches. Booked solid since opening.
PRODUCT /
BRAND /
SPACE /
DIRECTOR,
PRODUCT CREATIVE
MESSENGER PRODUCT REPOSITIONING
Find the essence of a product used by a billion people. Then build the visual identity to carry it everywhere — icon, glyph, and illustration system. The foundation every brand touchpoint after was built on.
PRODUCT /
BRAND /
CREATIVE
DIRECTOR
UNITED THERAPEUTICS UNISPHERE
Give the largest net-zero commercial building in the US a personality and a voice. A 40-foot kinetic light sculpture renders the Unisphere’s energy use in real time; a 120-foot interactive visualization lets people dig into the details; sculptures and supergraphics carry it through the rest of the building — all of it permanent.
PRODUCT /
BRAND /
SPACE /
DIRECTOR,
PRODUCT CREATIVE
META PRODUCT CREATIVE
Build the team capable of weaving expression and individuality into the product itself — themes, AR effects, avatars, and stickers, from PRD to smoke test to global rollout. More ways to say something a message can’t.
PRODUCT /
CREATIVE
DIRECTOR
GOOGLE DEEP CITY
Turn Google’s data into something you can walk into. Three rooms inside their New York headquarters where voice and movement render live into spaces that are never the same twice. An FWA-winning permanent installation.
BRAND /
SPACE /
CREATIVE DIRECTOR
SAELO BRAND CREATION
A premium med spa inspired by Seoul, built from the ground up in San Francisco. Name, identity, photography, signage, space, and site — one brand, carried through everything a client touches. Booked solid since opening.
PRODUCT /
BRAND /
SPACE /